My Grass Growth

Keep your cows healthy and well-fed

macbook storyterrace

Wim Honkoop,
the Netherlands

Despite the physical distance and never meeting each other in person, KeenEthics has built a complicated dairy industry related webapp for us. I found the cooperation in the development of this tool good, honest and straightforward.

The main purpose of the app is to show a prognosis for the farmer’s and help them manage the feeding their herds, grazing and mowing their paddocks, based on user’s data and the a set of formulas. Application helps farmers to graze cows and make related calculations.


  • A subscription plan to give new users the opportunity to have one month free before they start paying;
  • Integrated payments platform – MOLLIE;
  • Paying users receives a bill automatically to their emails;
  • The accessible via an admin panel database;
  • Downloadable to Excel in CSV format report (based on data stored by a user);
  • Added possibility to change default user settings/constants;
  • Notifications from app to user (about needed settings or subscriptions etc.);
  • Mailing service (invoices, pdf-reports, system notifications);
  • App is deployed to Docker (production server) and Heroku (staging server);
  • Multiple languages (Dutch and English);
  • Implemented results page with a set of tables and charts based on calculations;
  • Added possibility to generate .pdf reports of inputted data and prognosis.

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