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Before cooperating with any bank, a buyer should learn about bank fees, interest rates, and customer services. Asking an expert for advice could make one’s business up and running. What if we could bring an expert opinion to the smartphone?
The idea behind BankerAdvisor was to create an efficient investment banking service for buyers and advisory firms that would provide relevant insights into bank operations based on verified client reviews. Buyers would be able to make better decisions, and investment banks and advisory firms would be able to improve their services by relying on clients’ feedback.
For us, this app is an opportunity to make investment banking more efficient by providing unbiased reviews and showing the advisory services their weaknesses and strengths.
Keenethics have been hired to develop a solution helping buyers see the realistic picture of the investment banking market by providing the users with access to client reviews.
Our main goal was to make a resourceful application simplifying the choice of banks for cooperation. Similarly, we wanted to make this application valuable for the bank owners who'd be able to use the feedback as the first step in overcoming the weaknesses in the operation of their businesses.
Mike Casey has more than 30 years of experience in financial and operational leadership. Having served as CFO in several leading public software and technology companies, such as MAPICS, iXL Enterprises, Manhattan Associates, and IQ Software, he noticed that picking the right service for each sector was quite challenging. Neither was it easy to ensure a smooth transaction experience. After a thorough analysis, Mr. Casey figured out the common problem of all companies:
“There was no way for them to get unbiased and insightful advice.”
BankerAdvisor provides a flexible search by banking services and industry sectors with the opportunity to sort results by rate and most reviews. A user may add a rated review with recommendations for service. At the same time, bank owners can create a new listing or claim the existing one by setting premium accounts using the Stripe service.
To protect a bank owner from unfair feedback, spam, and bots, we use reCAPTCHA. Also, all users have to log in via LinkedIn to verify their accounts.
The discovery stage was conducted together with our partner company Qubstudio. Together with our clients, they thoroughly researched the demand for the service to be developed. The market niche wasn’t yet taken. Likewise, we didn’t find any similar services or direct competitors, and given the apparent need for the service, the app has vast potential.
For this application, we reviewed vast amounts of information to examine the peculiarities of the financial market and investment funds. We created separate Customer Journey Maps for buyers and bankers to determine the target audience.
We used prototyping to model the user’s interaction with the application. At this stage, we went through building a project architecture and sketching to the development of an MVP concept.
In the end, we developed a user-friendly interface and ensured an excellent user experience based on the results of the previous steps. As a result, the app got more than 1000 trusted bank reviews.
If you have a business challenge you want to solve with a software solution, let me tell you about our offers. Should we start with a free estimate of your project?
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