Solving retail challenges with digital transformation and technological advancement
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What is Retail Industry?

Life is getting busier and faster. People have neither time nor opportunity to go shopping and buy clothes, groceries, or electronics. It is much easier and safer to order online and get it delivered right to your door. Booking a hotel suite and buying tickets for a holiday trip have also gone 100 percent online.

In 2023, the field of retail is about to reach $30 trillion in global revenue, compared to $23 trillion in 2017. This thousands-billion-dollar industry provides numerous business opportunities for people choosing to enter it.

There are 6 types of retail software solutions:
#1 B2B – Business-to-Business
#2 B2C – Business-to-Consumer
#3 B2A – Business-to-Administration
#4 C2B – Consumer-to-Business
#5 C2C – Consumer-to-Consumer
#6 P2P – Peer-to-Peer

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What are the retail software development challenges?

01 Digital transformation


Moving your business into the online sphere can be complicated if you have little experience in software development. At this point, you need to make sure that your digital and physical stores are fully aligned. How to ensure that transitioning is smooth and cost-efficient?


Employ a chatbot to automate and personalize customer support according to the needs of your clients. Send a weekly newsletter to increase customer engagement. Improve data collection and analysis technology to offer your users exactly the goods or services that they need.


While running a physical store, you hire shopping assistants and consultants to communicate with your customers. Once you open an online store, how do you make sure that your business does not lose personal touch with the target market? In other words, how can you reach your customers when running a digital retail ecosystem?


Hire a retail software development company to build a robust custom software solution meeting the needs of your business. Align your retail software solutions with the internal sales channels. Inform your loyal customers about the transition of your business operations into the online sphere. Communicate with your clients via blogs, newsletters, personal messages, or calls.


Financial operations are an essential part of your business. Choosing a payment model may be hard. Existing methods differ in terms of safety features, costs, opportunities, localization, and convenience. What is the best payment model to choose for your retail business?


Here are some of the options you may choose from. PayPal – available in 200 countries, 8 payment methods, 2.9% fee plus $0.30 per transaction. Braintree – available in 46 countries, 18 payment methods, 2.9% fee. Stripe – available in 26 countries, 14 payment methods, 2.9% fee plus $0.30 per incoming transaction. Contact our professionals if you doubt what option suits you best.


Information leaks and cybercrimes are among the most dangerous threats for business owners. When moving your business online, you definitely want to make sure that it is not going to fall victim to cybercriminals. How to make sure that your idea, data, and resources are safe?


Closely follow data security regulations when building a solution for retail. Choose a reliable payment model. Integrate your retail solution only with secure social networking websites. Let your users, both buyers and sellers, sign a comprehensive privacy agreement.


Technologies are changing at an immense pace. Falling behind innovations equals losing the competition. How can you ensure that the app you have developed recently will not be outdated in a short period of time?


Implement AR/VR technologies to improve your customer experience. Design your platform as a progressive web app to make your app faster, more reliable, and engaging. Integrate a voice assistant into your platform. To improve data collection and analysis processes, implement an indoor positioning system.

What We Offer


Sales management solutions

Retail mobile app design and development

Retail web development services and design

Order management software

Online store development

Retail management systems

CRM software development

Custom software development for retail


Our Experience

B2C Online Store

An e-commerce B2C web platform with usual functionality but exceptional performance

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Check out our Case Studies Check the cases

What Difference We Offer

1. Quality with Strike Force

You can hire a team of our best senior developers called Strike Force for a perfect start to your project. Within a month, they will set up the development environment, major development processes, and project architecture. Afterward, we suggest switching most of the team members to junior or mid-level developers, while senior developers stay as consultants. This way, you have a more affordable project with a perfect quality set from the start.

1. Quality with Strike Force

2. Satisfied users with UX audit

Our UX audit shows you what upsets your users and holds back the success of your solution. This approach is the best way to cut the development expenses and improve your ROI in the long run. In the UX audit, we analyze the design of your solution to improve the user flows. At the same time, we eliminate the pain points of your users as well as improper design practices. Learn more in this UX presentation.

2. Satisfied users with UX audit

3. Security with an escrow account

You can employ our escrow partner as a middleman securing your costs. Before we start development, we may agree on the terms upon which the escrow agent releases your payment to us. To calculate your approximate escrow expenses please visit our partner’s website. With a minimal escrow fee, you can sleep well knowing you pay only for the job done properly.

3. Security with an escrow account

4. Motivated team with our mental health program

When working with KeenEthics, you hire a keen team of dedicated developers. Our Mental Health Officer monitors closely the mental state of each employee to ensure happiness, motivation, and loyalty. With our employee satisfaction checkups, we ensure low employee turnover and no associated project delays. Learn more in this mental health article.

4. Motivated team with our mental health program

I'm here to help you find a software solution.

If you have a business challenge you want to solve with a software solution, let me tell you about our offers. Should we start with a free estimate of your project?

Kate Novak

Head of Partner Engagement

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