My Grass Growth

Wim Honkoop,
the Netherlands

Despite the physical distance and never meeting each other in person, KeenEthics has built a complicated dairy industry related webapp for us. I found the cooperation in the development of this tool good, honest and straightforward.

The main purpose of the app is to show a prognosis for the farmer’s and help them manage the feeding their herds, grazing and mowing their paddocks, based on user’s data and the a set of formulas. Application helps farmers to graze cows and make related calculations.


  • A subscription plan to give new users the opportunity to have one month free before they start paying;
  • Integrated payments platform – MOLLIE;
  • Paying users receives a bill automatically to their emails;
  • The accessible via an admin panel database;
  • Downloadable to Excel in CSV format report (based on data stored by a user);
  • Added possibility to change default user settings/constants;
  • Notifications from app to user (about needed settings or subscriptions etc.);
  • Mailing service (invoices, pdf-reports, system notifications);
  • App is deployed to Docker (production server) and Heroku (staging server);
  • Multiple languages (Dutch and English);
  • Implemented results page with a set of tables and charts based on calculations;
  • Added possibility to generate .pdf reports of inputted data and prognosis.

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Pace Revenue

What Is Pace?

Pace is one of the best revenue management software solutions for hotels and hostels based on the machine learning system. It provides a user with convenient tools for data analysis and reporting. The application visualizes Python REST API of the service and generates data that can later be used for revenue management purposes and subsequent business growth.

Managing revenues manually is time-consuming and not necessarily effective. Pace lets the user automate and therefore, optimize this process. It lets the business respond to the everchanging demands of the market and timely adjust the pricing strategy. This application is both a great operational consultant and a financial advisor for revenue management strategy.

Our Cooperation

The platform was designed as a complex data collection and analysis system. The main challenge with revenue management solutions is how to make the interface intuitive, user-friendly, and elegant without losing in terms of functionality. We strove to create a platform that would be easily understood by both new and experienced users.

More than that, we realized how huge the information flow was going to be, and we had to make sure that the application would withstand the load.

We have managed to develop stably functioning front-end with simple navigation and visually appealing data charts.

The system was developed as a web application with the use of React.

As for the project management methodology, we have used Waterfall since the customer had clear requirements and was badly limited in terms of time. Do you want to learn more about how to choose the optimal development methodology?

What Makes Pace Special?

Business value

Pace is one of the best revenue management software solutions, which grants hospitality management the power to strike a balance between business revenue optimization and the interests of their customers as it lets them set the optimal price. The service takes into account the industry segment tendencies and demands and changes the price hourly to offer the best and most relevant one.

Real-time forecasts

Unlike most revenue management solutions, Pace enables a business to forecast booking curves ahead of the time. It foresees the unusual patterns and gives one the ability to respond immediately. Based on the obtained data, the user can adjust their pricing for each segment, room category, and date.

Customer needs kept in mind

Business revenue is generated from different market segments, and these segments need to be treated differently. What makes Pace stand out among other revenue management systems is that the service lets the user differentiate between customers and set the price that is the most appropriate for a particular segment.

Organization and convenience

The dashboards organize all the relevant information in one place and let a property owner see the overall business picture at a glance. If the user needs more detailed information, they can move from the general dashboard to more specific charts. It is fast and convenient since Pace is one of those revenue management systems that value the time and effort of their users.

Multifaceted interaction

The user can track data on a particular property or on all properties at the same time. They can monitor all the events around each property, get insights on the booking behavior of their customers, or compare the performance of each marketing segment in order to develop a comprehensive revenue management strategy. More than that, they can control user access and add notes for their team.

Gorgeous intuitive interface

Despite Pace being a comprehensive data management tool for business, it has an intuitive user-friendly and beautifully designed interface. It arranges even the most complex data into a coherent visualization for revenue optimization. No training is required to figure out the dashboard functionality, and the user is able to start working right away.


The pricing strategy is rather competitive comparing with the other revenue management systems. It is flexible as the price depends on the property type and the set of functions that the user needs. It may vary from 2 to 9 euros per room a month. For those who are still not a hundred percent sure whether Pace is the most suitable platform for them, the company offers a one-month-long trial period absolutely for free.

We were impressed with Keenethics form the get-go. They really get startups and are able to work without perfect project-plans – making clever and reasonable assumptions as they go and clarifying when the need arises. Great team, solid communication and fast-paced, high-quality development.

Array Jens Munch Founder of Pace

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Plutio is web app for managing your business. This platform is an all-in-one business-management and productivity platform, designed specifically for freelancers and small teams. With Plutio you can manage your projects, tasks, conversations, files, invoices etc in one central place.

It’s fairly customizable and has different instruments for tasks-organization.


  • Create project templates;
  • Rich text editor;
  • Improve messaging functionality.

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Knotable makes things flow. It’s a modern conversation platform that let’s groups focus — organized and modern like productivity apps and seamlessly open like email. You can bring people together and keep them on the same page.

Kill permathreads. Move them to shared knotepads. Seamless with mail where the conversations are starting, Knotable lets you move to spaces where you can manage the people, manage the content, and use more than words: deadlines, decisions, votes, tasks.

Knote is an app for teamwork that let’s you grab the idea wherever it strikes then move it forward simply. Knotable helps teamwork by keeping people on the same page.


  • Implemented different mute levels for alerts and email notification for separate boards(pads);
  • Worked on React Native app implementation,(it is suspended at the moment at the will of the owner);
  • Helped to implement customised WYSIWYG;
  • Users can answer on cards(notes) and create them via email;
  • Worked on chrome push notifications;
  • Integration with Mixpanel.

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