In the real world you can never be sure how the market is going to behave tomorrow and what can happen with your own business. According to Bloomberg, 8 of 10 entrepreneurs who start businesses fail within the first 18 months. We can find plenty reasons why projects fail. Of course, there is a certain percentage of raw ideas and indifferent, careless startupers. No wonder they fail. But for the rest the main reason often is a wrong approach.
The old approach tells us that we must think long and hard, deeply investigate the market, then start to plan our activities for the next few years… Maybe, for some industries it does work. But in most cases, in the software development sphere what is happening is that you are overworking and, probably, wasting time and costs. As Steve Blank said, "No business plan survives first contact with customers."
We are quite sure you have heard that most startups are now using the lean approach methodology. The main idea of the lean approach is to maximize customer value while minimizing waste. Lean means creating more value for customers with fewer resources. Less is more.
How does the lean approach work? The basic formula behind the lean software development process is validated learning plus short development cycles. The startups get oriented on building the simplest product possible (usually called the MVP) to release it to the market and see if it has demand. If yes, the product gets improved according to user's expectations, and new features are again tested on the real market. If not, the product is redesigned according to the market feedback. To follow the lean methodology, both a software development service provider and a client must be flexible and fearless.
A lean organization understands customer value and focuses its key processes to continuously increase it. The ultimate goal is to provide perfect value to the customer through a perfect value creation process that has zero waste.
Key principles for lean management approach include:
- Defining value from the standpoint of the end customer;
- Identifying each step in a business process and eliminating those steps that do not create value;
- Making the value-creating steps occur in tight sequence;
- Repeating the first three steps on a continuous basis until all waste has been eliminated;
Lean Software Development
The lean approach is not only an opportunity for a startup to achieve success, but also a great way to communicate with the client and optimize the whole product development process. On the KeenEthics spaceship, we believe in Agile project management. Agile development requires our astronauts, and the client to take part in shaping the product, defining its features in each iteration.
Benefits of following the lean manufacturing principles:
- reduction in lead time for the delivery of products and services;
- increase in productivity;
- reduction of inventory levels and Work-In-Process;
- improvement of quality (with a reduction of errors, and of the change orders that often result from these errors);
- increased simplicity of the processes (simplified to maximize the added value);
- reduction of paperwork.
On our KeenEthics spaceship, we have all required knowlage and tools to organize a lean startup development process and deliver an amazing Mobile and Desktop experience to your users. Contact us anytime to launch your big idea.